Understanding the Role of a Marketing Specialist What Does a Marketing Specialist Do? A marketing specialist plays a pivotal role in the development and execution of marketing strategies to boost a company’s brand recognition, customer engagement, and sales. They analyze market trends, understand consumer behaviors, and collaborate with different teams to create effective promotional campaigns. […]

What is Digital Marketing? Digital marketing is a broad term that encompasses all marketing efforts that utilise an electronic device or the internet. Businesses utilise various digital channels such as search engines, social media, email, and their websites to connect with both current and prospective customers. With the advent of technology, marketing’s face has transformed […]