Bat for Lashes plays the Bowery Ballroom: an Interview with Natasha Khan
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Bat for Lashes plays the Bowery Ballroom: an Interview with Natasha Khan

Friday, September 28, 2007

Bat for Lashes is the doppelgänger band ego of one of the leading millennial lights in British music, Natasha Khan. Caroline Weeks, Abi Fry and Lizzy Carey comprise the aurora borealis that backs this haunting, shimmering zither and glockenspiel peacock, and the only complaint coming from the audience at the Bowery Ballroom last Tuesday was that they could not camp out all night underneath these celestial bodies.

We live in the age of the lazy tendency to categorize the work of one artist against another, and Khan has had endless exultations as the next Björk and Kate Bush; Sixousie Sioux, Stevie Nicks, Sinead O’Connor, the list goes on until it is almost meaningless as comparison does little justice to the sound and vision of the band. “I think Bat For Lashes are beyond a trend or fashion band,” said Jefferson Hack, publisher of Dazed & Confused magazine. “[Khan] has an ancient power…she is in part shamanic.” She describes her aesthetic as “powerful women with a cosmic edge” as seen in Jane Birkin, Nico and Cleopatra. And these women are being heard. “I love the harpsichord and the sexual ghost voices and bowed saws,” said Radiohead‘s Thom Yorke of the track Horse and I. “This song seems to come from the world of Grimm’s fairytales.”

Bat’s debut album, Fur And Gold, was nominated for the 2007 Mercury Prize, and they were seen as the dark horse favorite until it was announced Klaxons had won. Even Ladbrokes, the largest gambling company in the United Kingdom, had put their money on Bat for Lashes. “It was a surprise that Klaxons won,” said Khan, “but I think everyone up for the award is brilliant and would have deserved to win.”

Natasha recently spoke with David Shankbone about art, transvestism and drug use in the music business.


DS: Do you have any favorite books?

NK: [Laughs] I’m not the best about finishing books. What I usually do is I will get into a book for a period of time, and then I will dip into it and get the inspiration and transformation in my mind that I need, and then put it away and come back to it. But I have a select rotation of cool books, like Women Who Run With the Wolves by Clarissa Pinkola Estés and Little Birds by Anaïs Nin. Recently, Catching the Big Fish by David Lynch.

DS: Lynch just came out with a movie last year called Inland Empire. I interviewed John Vanderslice last night at the Bowery Ballroom and he raved about it!

NK: I haven’t seen it yet!

DS: Do you notice a difference between playing in front of British and American audiences?

NK: The U.S. audiences are much more full of expression and noises and jubilation. They are like, “Welcome to New York, Baby!” “You’re Awesome!” and stuff like that. Whereas in England they tend to be a lot more reserved. Well, the English are, but it is such a diverse culture you will get the Spanish and Italian gay guys at the front who are going crazy. I definitely think in America they are much more open and there is more excitement, which is really cool.

DS: How many instruments do you play and, please, include the glockenspiel in that number.

NK: [Laughs] I think the number is limitless, hopefully. I try my hand at anything I can contribute; I only just picked up the bass, really—

DS: –I have a great photo of you playing the bass.

NK: I don’t think I’m very good…

DS: You look cool with it!

NK: [Laughs] Fine. The glockenspiel…piano, mainly, and also the harp. Guitar, I like playing percussion and drumming. I usually speak with all my drummers so that I write my songs with them in mind, and we’ll have bass sounds, choir sounds, and then you can multi-task with all these orchestral sounds. Through the magic medium of technology I can play all kinds of sounds, double bass and stuff.

DS: Do you design your own clothes?

NK: All four of us girls love vintage shopping and charity shops. We don’t have a stylist who tells us what to wear, it’s all very much our own natural styles coming through. And for me, personally, I like to wear jewelery. On the night of the New York show that top I was wearing was made especially for me as a gift by these New York designers called Pepper + Pistol. And there’s also my boyfriend, who is an amazing musician—

DS: —that’s Will Lemon from Moon and Moon, right? There is such good buzz about them here in New York.

NK: Yes! They have an album coming out in February and it will fucking blow your mind! I think you would love it, it’s an incredible masterpiece. It’s really exciting, I’m hoping we can do a crazy double unfolding caravan show, the Bat for Lashes album and the new Moon and Moon album: that would be really theatrical and amazing! Will prints a lot of my T-shirts because he does amazing tapestries and silkscreen printing on clothes. When we play there’s a velvety kind of tapestry on the keyboard table that he made. So I wear a lot of his things, thrift store stuff, old bits of jewelry and antique pieces.

DS: You are often compared to Björk and Kate Bush; do those constant comparisons tend to bother you as an artist who is trying to define herself on her own terms?

NK: No, I mean, I guess that in the past it bothered me, but now I just feel really confident and sure that as time goes on my musical style and my writing is taking a pace of its own, and I think in time the music will speak for itself and people will see that I’m obviously doing something different. Those women are fantastic, strong, risk-taking artists—

DS: —as are you—

NK: —thank you, and that’s a great tradition to be part of, and when I look at artists like Björk and Kate Bush, I think of them as being like older sisters that have come before; they are kind of like an amazing support network that comes with me.

DS: I’d imagine it’s preferable to be considered the next Björk or Kate Bush instead of the next Britney.

NK: [Laughs] Totally! Exactly! I mean, could you imagine—oh, no I’m not going to try to offend anyone now! [Laughs] Let’s leave it there.

DS: Does music feed your artwork, or does you artwork feed your music more? Or is the relationship completely symbiotic?

NK: I think it’s pretty back-and-forth. I think when I have blocks in either of those area, I tend to emphasize the other. If I’m finding it really difficult to write something I know that I need to go investigate it in a more visual way, and I’ll start to gather images and take photographs and make notes and make collages and start looking to photographers and filmmakers to give me a more grounded sense of the place that I’m writing about, whether it’s in my imagination or in the characters. Whenever I’m writing music it’s a very visual place in my mind. It has a location full of characters and colors and landscapes, so those two things really compliment each other, and they help the other one to blossom and support the other. They are like brother and sister.

DS: When you are composing music, do you see notes and words as colors and images in your mind, and then you put those down on paper?

NK: Yes. When I’m writing songs, especially lately because I think the next album has a fairly strong concept behind it and I’m writing the songs, really imagining them, so I’m very immersed into the concept of the album and the story that is there through the album. It’s the same as when I’m playing live, I will imagine I see a forest of pine trees and sky all around me and the audience, and it really helps me. Or I’ll just imagine midnight blue and emerald green, those kind of Eighties colors, and they help me.

DS: Is it always pine trees that you see?

NK: Yes, pine trees and sky, I guess.

DS: What things in nature inspire you?

NK: I feel drained thematically if I’m in the city too long. I think that when I’m in nature—for example, I went to Big Sur last year on a road trip and just looking up and seeing dark shadows of trees and starry skies really gets me and makes me feel happy. I would sit right by the sea, and any time I have been a bit stuck I will go for a long walk along the ocean and it’s just really good to see vast horizons, I think, and epic, huge, all-encompassing visions of nature really humble you and give you a good sense of perspective and the fact that you are just a small particle of energy that is vibrating along with everything else. That really helps.

DS: Are there man-made things that inspire you?

NK: Things that are more cultural, like open air cinemas, old Peruvian flats and the Chelsea Hotel. Funny old drag queen karaoke bars…

DS: I photographed some of the famous drag queens here in New York. They are just such great creatures to photograph; they will do just about anything for the camera. I photographed a famous drag queen named Miss Understood who is the emcee at a drag queen restaurant here named Lucky Cheng’s. We were out in front of Lucky Cheng’s taking photographs and a bus was coming down First Avenue, and I said, “Go out and stop that bus!” and she did! It’s an amazing shot.

NK: Oh. My. God.

DS: If you go on her Wikipedia article it’s there.

NK: That’s so cool. I’m really getting into that whole psychedelic sixties and seventies Paris Is Burning and Jack Smith and the Destruction of Atlantis. Things like The Cockettes. There seems to be a bit of a revolution coming through that kind of psychedelic drag queen theater.

DS: There are just so few areas left where there is natural edge and art that is not contrived. It’s taking a contrived thing like changing your gender, but in the backdrop of how that is still so socially unacceptable.

NK: Yeah, the theatrics and creativity that go into that really get me. I’m thinking about The Fisher King…do you know that drag queen in The Fisher King? There’s this really bad and amazing drag queen guy in it who is so vulnerable and sensitive. He sings these amazing songs but he has this really terrible drug problem, I think, or maybe it’s a drink problem. It’s so bordering on the line between fabulous and those people you see who are so in love with the idea of beauty and elevation and the glitz and the glamor of love and beauty, but then there’s this really dark, tragic side. It’s presented together in this confusing and bewildering way, and it always just gets to me. I find it really intriguing.

DS: How are you received in the Pakistani community?

NK: [Laughs] I have absolutely no idea! You should probably ask another question, because I have no idea. I don’t have contact with that side of my family anymore.

DS: When you see artists like Pete Doherty or Amy Winehouse out on these suicidal binges of drug use, what do you think as a musician? What do you get from what you see them go through in their personal lives and with their music?

NK: It’s difficult. The drugs thing was never important to me, it was the music and expression and the way he delivered his music, and I think there’s a strange kind of romantic delusion in the media, and the music media especially, where they are obsessed with people who have terrible drug problems. I think that’s always been the way, though, since Billie Holiday. The thing that I’m questioning now is that it seems now the celebrity angle means that the lifestyle takes over from the actual music. In the past people who had musical genius, unfortunately their personal lives came into play, but maybe that added a level of romance, which I think is pretty uncool, but, whatever. I think that as long as the lifestyle doesn’t precede the talent and the music, that’s okay, but it always feels uncomfortable for me when people’s music goes really far and if you took away the hysteria and propaganda of it, would the music still stand up? That’s my question. Just for me, I’m just glad I don’t do heavy drugs and I don’t have that kind of problem, thank God. I feel that’s a responsibility you have, to present that there’s a power in integrity and strength and in the lifestyle that comes from self-love and assuredness and positivity. I think there’s a real big place for that, but it doesn’t really get as much of that “Rock n’ Roll” play or whatever.

DS: Is it difficult to come to the United States to play considering all the wars we start?

NK: As an English person I feel equally as responsible for that kind of shit. I think it is a collective consciousness that allows violence and those kinds of things to continue, and I think that our governments should be ashamed of themselves. But at the same time, it’s a responsibility of all of our countries, no matter where you are in the world to promote a peaceful lifestyle and not to consciously allow these conflicts to continue. At the same time, I find it difficult to judge because I think that the world is full of shades of light and dark, from spectrums of pure light and pure darkness, and that’s the way human nature and nature itself has always been. It’s difficult, but it’s just a process, and it’s the big creature that’s the world; humankind is a big creature that is learning all the time. And we have to go through these processes of learning to see what is right.

Ontario Votes 2007: Interview with Libertarian candidate Zork Hun, Parkdale-High Park
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Ontario Votes 2007: Interview with Libertarian candidate Zork Hun, Parkdale-High Park

Tuesday, October 2, 2007

Zork Hun is running for the Libertarian party in the Ontario provincial election, in the Parkdale-High Park riding. Wikinews’ Nick Moreau interviewed him regarding his values, his experience, and his campaign.

Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive Conservatives, New Democratic Party members, Ontario Greens, as well as members from the Family Coalition, Freedom, Communist, Libertarian, and Confederation of Regions parties, as well as independents.

Ford announces deep production cuts in response to growing losses
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Ford announces deep production cuts in response to growing losses

Saturday, August 19, 2006

Ford has announced sweeping cuts of 21% (168,000 units) in its US and Canadian production, resulting in the partial closure of ten of its plants during the fourth quarter. The measure comes on top of existing turnaround plans announced in January, in which 25,000 to 30,000 positions should be cut and 14 plants closed by 2012.

Ford is the world’s third-largest automaker and the U.S.’s second-largest. However it has in recent years been struggling with poor profitability and shrinking market shares. In 2005 it lost $1.6 billion and recently the company reported a second quarter loss of $254 million and a 34% year-year decline in sales for the month of July.

George Pipas, director of sales analysis at Ford, points to rising gas prices having negative impact on the sale of the companies SUV lines as well as its sales leader, the F-series pickup truck as being the direct cause of the latest initiative.

So far the following plants are thought to be affected:

Ford’s stock fell 17 cents (2.1%) to $8 on the New York Stock Exchange.

U.S. House Ethics Committee to examine congressional press secretary vandalizing Wikipedia articles with government computer
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U.S. House Ethics Committee to examine congressional press secretary vandalizing Wikipedia articles with government computer

Sunday, August 19, 2007

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Timothy Hill is the congressional press secretary working for U.S. Representative David Davis (R, TN-1) in Washington, D.C.

This news story originally broke as an article appearing within the August 11, 2007 edition of the Knoxville News-Sentinel (Tennessee) in which Hill first denied any personal involvement in the “blanking” vandalism of the Wikipedia articles David Davis (Tennessee politician) and Matthew Hill (Matthew Hill is a Representative within the Tennessee General Assembly and older brother of the press secretary) during a first interview with a KNS reporter. Hill later called back the KNS reporter for a second interview in which he reportedly admitted to using a government computer within the Washington, D.C. congressional office of U.S. Rep. David Davis to “edit” both the David Davis and Matthew Hill Wikipedia articles .

Hill repeatedly blanked six to eight paragraphs of reference text at each article pertaining to both U.S. Davis’ and Tennessee Rep. Matthew Hill’s political lobbying and/or campaign finance connections to Altace, Hoechst AGand former King Pharmaceuticals, Inc. CEO John M. Gregory. Hill’s Wikipedia article edits were then linked through the article histories back to Rep. Davis’s congressional office via an IP (internet protocol) number to the U.S. House of Representatives Information System.

Other interesting Wikipedia articles edited with the history detail revealing Rep. Davis Davis congressional office IP number (although not attributed to Hill) includes John Leslie (porn star) and sports professional Ray Jackson. The vandalism at the Jackson article was not directed toward the sports pro, but rather at a congressional staffer of the same name who is employed at the House Rules Committee.

The rules of the U.S. House Committee on Standards for Official Conduct (more popularly known as the U.S. House “Ethics Committee”) oversees ethics education and conducts investigations of ethical matters pertaining to House members of the U.S. Congress and the members’ congressional officers and staff members, including investigating within the scope of campaign activity:

The scope of duties for a congressional press secretary is traditionally limited toward preparing internal documents within a congressional office (i.e.: “press releases”) that are later disseminated to the news media outlets, writing up and producing newsletters to mail to the constituents back within the congressional district, and serving as a contact person within a congressional office for news reporters.

There is also an IP number indication that U.S. Rep. David Davis’ congressional office has also been anonymously “shadowing” online blogs with at least one blog (The Tennessee Waltz) originating in East Tennessee with content that was critical toward Rep. Davis for his voting against the federal 2007 Animal Fighting Prohibition Act. The legislation passed this year without Davis’ vote and was signed into law by U.S. President Bush.

Derailments close Australian rail routes
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Derailments close Australian rail routes

Sunday, February 1, 2009

Two train derailments in two days have closed railway lines in Australia.

A Rio Tinto iron ore train derailled at Pilbara, on a spur of the Tom Price to Dampier line on Thursday 29. The following day, a freight train with 40 wagons derailed east of Kalgoorlie, injuring three people.

The second derailment has closed the line used by the long distance Sydney to Perth Indian Pacific passenger train. Operators Great Southern Railway expect to lose A$500,000 revenues as the line remains closed until at least Thursday. Police say heavy rain has affected the area, and the federal Australian Rail Track Corporation say that a new access road needs to be built in order to clear the wreckage and repair the track.

Rio Tinto have sufficient stocks of iron ore already in place to keep working. However, the freight train was carrying consumer products, which may run short in the south of Western Australia in the next few days. The Kalgoorie crash is to be investigated by the Australian Transport Safety Bureau, while maintenance company Transfield Services will also be examining the incident.

Is There An All In One Car Service In Tempe? Yes!

byAlma Abell

One of the most important tools a person uses in their daily life is often going to be an automobile. They get you all over town, take you to work in the morning, and bring you back to your family at the end of the day. They help you go out and get your groceries and then pick up the kids on your way back to the house.When it comes to having work done on your vehicles, you probably have at least three contacts saved in your address book:

1. Your maintenance and mechanical repair guy2. Your tire guy3. Your auto body guy

How frustrating is it that you have to take your vehicle to one of three possible locations depending on what’s wrong with it? Wouldn’t it be easier if you could find a local car service in Tempe that can handle all of your needs in one spot? A full service Car Service in Tempe would be able to provide you with:

* Mechanical Maintenance and Repairs – One of the most common reasons for people to take their vehicles into the shop is for scheduled maintenance or a mechanical failure somewhere within the vehicle. Obviously, avoiding those major break downs is the ultimate goal, but it is also important to have a trusted mechanic on hand who can get you back on the road quickly in the event of a mechanical failure.

* New Tires and Tire Repair – If you need new tires, or you have a leaking tire that just needs fixed or patched up, wouldn’t it be great if you could have that done while your car is already in the shop for a check up? Tires are the second most common reason people have problems with their cars. If you can have them taken care of at the same location as your mechanical needs, this might be a huge help!

* Auto Body Repairs – While not as common, it may be good to know your shop can also handle repairs of this nature, just in case you need them!

You’re probably sitting back and thinking, “thanks a lot. Now I really do wish there was a place like that around here!” Stop wishing, because there actually is a place in your area just like the one described here. Head on down to AZ Auto Crafters and check it out for yourself.

The Relationship Between The Health Coach And Client}

The Relationship Between The Health Coach And Client

by

John Tartol

How do you generally feel after you’ve met with your family doctor? Do feelings of motivation, inspiration, and support overwhelm you? Or you feel anxious, nervy and even afraid (to some extent)? Is the relationship between you and him is one of mutual trust and respect? If you feel like your doctor is not showing that level of interest and engagement in helping you out with your current health problems, you can consider to see an experienced and well-trained Wellness Coach Thousand Oaks, who is also recognized as that missing link that helps clients achieve optimal health and personal wellness.

The relationship between a health coach and client is very different from that of a conventional doctor and patient. Read on to know how.

The Relationship Is Seen As A Partnership

Health coaches are a lot different from how conventional doctors work, who often act as an almighty authority regarding what you should do, when you should do, and how you should do it. Health coaches take their own time in settling with their clients; they take time to know clients and studying their medical history and current health condition. They want to know what are the goals of their clients and what do they expect from him. They devise a wellness plan that fits their clients’ needs and requirements. There is no one diet plan that works the same way for each and every individual and Wellness Coach Thousand Oaks supports the individual.

Changes Are Implemented Gradually

Ongoing support makes the world of difference because it allows the individual to implement small changes gradually over time while dealing with their personal challenges every day. The big advantage of hiring a wellness coach is that you won’t feel alone with your daily list of do’s and don’ts. Your coach will be with you at every step of your weight loss management, guiding you and fixing your accountability. He will give you 1-3 simple suggestions to experiment each week, along with guiding you how to integrate new habits into your daily life.

Loving Accountability And Support

Health coaches are so passionate and zealous about their profession and it shows in the way they are so focused in helping you achieve your desired weight. A knowledgeable and expert health coach believes in working with one client at a time so that he can pay unflinching attention on him. They will monitor your progress regularly, inspire and encourage you in small but meaningful ways, and will keep you motivated whenever you start to feel low and discouraged.

Coming to conclusion, the relationship between your health coach and you is more personalized as compared to the relationship between a doctor and patient. You will get the time and attention you want from your health coach so that you don’t feel alone in your battle against obesity. Since your health coach works with one client at a time, there’s no question of him losing his focus. You will eventually feel looked after and cared for with your health coach guiding and monitoring your progress carefully.

Be ready to get fit and healthy lifestyle with our

Wellness Coach in Thousand Oaks

. A Wellness Coach is an individual who helps others keep on track with their wellness plan. They will help to not only devise an exercise routine, but also work on other aspects of wellness with the client.

Article Source:

eArticlesOnline.com}

Law center helps defend open source
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Law center helps defend open source

Wednesday, February 2, 2005

Eben Moglen, Columbia University Law Professor, will head the newSoftware Freedom Law Center (SFLC). An initial 4 million dollars has been provided by Open Source Development Labs (OSDL) to fund the project.

The law center will provide free legal service for open source projects and developers. In 2004 OSDL established a separate $10 million Linux Legal Defense Fund providing legal support for Linus Torvalds, Linux kernel creator and end user companies subjected to Linux-related litigation by the SCO Group. The new law center will not be affiliated with the OSDL.

“This is about taking care of the goose that laid the golden egg and not letting wolves come in the middle of the night and steal it away,” Moglen said during a press conference. “This is a legal firm not involved so much in litigating and defending as it will be for counseling and advising and nurturing non-profits and to prevent millions of dollars in litigation.”

Moglen will serve as chairman and director-counsel of the non-profit organization. Also on board as directors are: Lawrence Lessig, law professor at Stanford Law School; Daniel Weitzner, director of the World Wide Web Consortium‘s technology and society activities; and Diane Peters, general counsel at the OSDL. Daniel Ravicher, executive director of the Public Patent Foundation, will help manage as legal director.

Moglen, one of the world.s leading experts on copyright law as applied to software, will run the new Law Center from its headquarters in New York City. The Law Center will initially have two full-time intellectual property attorneys on staff and expects to expand to four attorneys later this year. Initial clients for the Law Center include the Free Software Foundation and the Samba Project.

Other services provided by the SFLC include: asset stewardship, to avoid intellectual property claim conflict; license review and compatibility analysis; legal consulting and lawyer training.

Wikinews Shorts: April 9, 2007
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Wikinews Shorts: April 9, 2007

A compilation of brief news reports for Monday, April 9, 2007.

Contents

  • 1 Three-year-old New Zealander chokes to death on candy
  • 2 Golf: Zach Johnson wins 71st Masters
  • 3 New York couple taking taxi to Arizona
  • 4 Vocational nurse charged with fatal Houston fire
  • 5 Iran starts industrial-scale production of nuclear fuel

The New Zealand Police has reported that a three-year-old boy choked to death on Saturday afternoon, due to what they believe was a piece of candy at his birthday party.

The parents did call New Zealand’s emergency number, 1-1-1, after their son alerted his parents to the fact that he was choking. The paramedics were unable to revive the Napier boy when they arrived at the scene.

The case has been referred to a coroner.

Sources


Relatively unknown golfer Zach Johnson won the 71st Masters Tournament in Augusta, Georgia. Johnson shot 3-under-par 69 in Sunday’s fourth round, to win by 2 strokes over Tiger Woods, Retief Goosen, and Rory Sabbattini.

Johnson won a purse worth US$1,305,000 and a lifetime qualification to the Masters Tournament, held annually at the Augusta National Golf Club.

Sources


A couple living in New York City have decided to take a taxi all the way to Arizona. Betty and Bob Matas are retiring and leaving the city for good. What started as joke, has become reality, in part to spare their cats from traveling in a jetliner cargo-hold. They have negotiated a US$3,000 flat fee instead of the metered rate, which was estimated at US$5,000.

Sources


A vocational nurse working for Dr. John Capriotti, a plastic surgeon, was accused of setting the fire that wounded several and killed three people in Houston, Texas on March 28. She was allegedly trying to cover up the fact that she hadn’t completed the paperwork for an upcoming audit.

The fire began in Dr. Capriotti’s office on the fifth floor and quickly spread to the sixth. Arson investigators from the Houston Fire Department, the FBI and the Federal Bureau of Alcohol, Tobacco, Firearms and Explosives had been working to determine the source of the fire.

Sources


Iran announced that it has started industrial scale production of nuclear fuel involving hundreds of centrifuges. The announcement comes as President Mahmoud Ahmadinejad reasserts his nation’s nuclear rights in the face of two rounds of sanctions by the UN Security Council, which is seeking a halt to such work.

The United States denounced the declaration, saying it showed Iran was defying the international community.

Sources



Romanian tourism to be rebranded
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Romanian tourism to be rebranded

Friday, May 6, 2005

Romania’s National Authority for Tourism (ANT) announced that they would promote tourism in Romania through a new branding strategy, in collaboration with the United States Agency for International Development. The director of ANT, Marius Critonescu, said that the branding exercise will be “a significant component of the Romania’s development as a new tourist destination of international level.” He also added that the development of an integrated brand for Romanian tourism will promote a more positive image for the country, thereby increasing the number of tourists and investors. In recent times, there has been quite a lot of investment in “national branding”, especially in the field of tourism, as most marketing experts believe that branding for a product or a country is theoretically the same thing, and that the same strategies and approach should be used for both.

Concerning the Romanian tourism rebranding, international tourism and marketing expert James MacGregor stated that, “We have to touch the hearts and souls of the contemporary tourists who no longer travel for a simple beach or ski track. They want to live a self-knowledge experience that is truly uplifting and will leave unforgettable memories. The brand must show them not what they will see or do as tourists but what they will feel when visiting Romania.”

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